Giving and receiving jewelry is a unique experience. The entire process takes time, thoughtfulness, and care. A considerable part of the experience is the jewelry packaging design because it is the first thing the recipient will see. 

Jewelry boxes, such as ring boxes, necklace boxes, and earring boxes, can enhance the sentiment behind a gift. Custom jewelry packaging supplies, like elegant jewelry pouches, jewelry cases, jewelry gift boxes, or jewelry displays, go much further than bland cardboard boxes or dull shopping bags. 

When creating a jewelry unboxing experience for a loved one or a customer, it’s important they see how much care you put into it. Gift bags and gift wrapping are known to heighten the gift-giving experience, which jewelers should keep in mind. 

While you may not use tissue paper, remember that jewelry is often a gift. Whether your necklace packaging is a pouch with elegant drawstrings or a matte suede box, the aesthetic of the packaging is essential.

Box Genie is here to guide you through the perfect jewelry packaging process step-by-step. 

Branding and Customizing Your Jewelry Packaging

Choosing a box for your jewelry is the first step in curating an experience for your customer. Unboxing is a massive trend that customers love to experience. Often, they will even put it on social media, which is an excellent bonus for your business. With that in mind, it should be even more motivation to make the experience one to remember. 

There are three main things to consider when it comes to jewelry packaging:

  • Type of box
  • Brand design
  • Custom inserts

Type of Box

Different types of jewelry require different kinds of boxes. Creating a custom box size for your jewelry is easy with Box Genie’s online box design tool. For jewelry, you’ll likely be sending the accessories in a mailer or shipping box

No matter what kind of jewelry you’re ready to ship, we’ve got stylish and sturdy solutions for your product needs. Additionally, these paper boxes come in various eco-friendly materials, including essential white, magic white, and kraft paper.

Brand Design

Think of the packaging as the first impression. It’s the first thing your customer will see, so make sure it’s got a beautiful design. If you can create an experience for them, they will likely remember it fondly.

Packaging can go beyond just your customers; it can also attract new customers. Sending a customer jewelry in a beautifully branded package may motivate them to record their unboxing experience through photos and video. 

Adding your business logo and social media handles onto your packaging can significantly increase brand visibility when customers share, tag, and engage with your brand’s profile. 

Custom Inserts

Jewelry needs custom packaging. For example, a watch, a bangle, or a set of earrings would require two different types of inserts. Custom inserts, which are a type of organizer, are a great way to secure your items stylishly. They are also another opportunity to add your brand to the packaging.

When you choose our custom inserts with Box Genie, know you are getting the following:

  • Stylish flair
  • Protection for the contents of your package
  • Customizable design capabilities
  • Solutions for all product types

Preparing Your Jewelry for Shipping 

While the packaging is a large part of the process, ensuring the shipping process is safe and efficient also matters. Come with us as we walk you through our step-by-step process for shipping jewelry.

Step One: Clean the Jewelry

When your customers receive their jewelry, it should sparkle, shimmer, and create a “wow factor.” It’s essential to clean the jewelry before shipping to achieve this effect. However, cleaning jewelry can be a delicate process, so make sure you use the proper methods for each type of material.

  • Sterling Silver: gentle soap, warm water
  • Gold: liquid jewelry cleaner with a delicate brush
  • Diamond and Gemstones: ultrasonic cleaning machine with heat options
  • Moissanite: soap, warm water, or nonacidic jewelry cleaner
  • Pearls and Opals: pearl safe jewelry wipe

Another tool you will need to clean the jewelry is a cloth. A microfiber or polishing cloth will work, as they are gentle materials for all jewelry.

As a bonus, it is a considerate idea to include cleaning care instructions for your customers so they know how to treat their jewelry and prolong its life. 

Step Two: Wrap or Bag the Jewelry 

When wrapping jewelry, choose something that matches your brand’s aesthetic. As you are making these choices, consider the following:

  • What colors should your wrapping or jewelry bags be?
  • Can you offer sustainable materials?
  • Is your logo on the materials?
  • How does your wrapping or bags add to the overall unboxing experience?

Step Three: Seal Your Box

Once you’ve got your jewelry into the bag into the box, it’s time to seal it up. Depending on your chosen box, it will seal on its own with no tape necessary. However, you might be using a package that needs a seal or likes how a custom seal looks.

Custom tape is a great extra touch if you use tape to seal your box. Include your company name or logo in the right places to increase visibility.

Step Four: Choose a Shipping Carrier

When creating your business plan, shipping must be taken into consideration. Whether you run an in-person jewelry store or an eCommerce store, shipping will be a part of your operation.

Choosing the right shipping carrier for your business is a part of that decision. When figuring out the best carrier for you, think about the following:

  • Cost
  • Policies
  • Return Process

As you begin your research, we suggest looking into the following:

  • USPS
  • FedEx
  • EasyPost
  • Sendle

Step Five: Drop Your Packed Jewelry Off at the Carrier

Once you’ve packed, sealed, and are ready to go, head to your trusted carrier and drop off your packaging. After you’ve finished that, you must keep your customer up-to-date on the shipping process. 

Step Six: Let Your Customer Know Their Jewelry Is on the Way

To achieve the most effective customer satisfaction experience, you should keep them informed with shipping updates

Customers appreciate: 

  • Receiving tracking numbers
  • Real-time shipping updates
  • Transparency

This might seem like a lot to do, so you should automate your shipping process. 

Several digital platforms offer affordable ways to streamline this part of your business. These platforms will boost your workflow tremendously, giving that time back to you and your employees. 

All in all, your shipping notifications should include the following:

  • Confirmation of order
  • Shipping date estimation
  • Shipping confirmation
  • Tracking number
  • Arrival date estimation
  • General delivery updates
  • Delivery confirmation

This might seem like a lot of information, but remember, automating your business will take that work out of it for you. Your customer will be excited to know their package is on the way.

One Last Insider Tip

Ready for the inside scoop? Box Genie’s mailer boxes are perfect for the jewelry business. Keep reading for some key details. 

Our custom mailer boxes include the following:

  • Stylish and sturdy materials
  • Content protection like dust flaps
  • Size customization: length, width, depth
  • Paper customization: essential white, magic white, craft
  • Printing side options: one-sided — outside; one-sided — inside; two-sided
  • Choice of quantity

The best part? All our boxes are recyclable, printed in-house, and come with high-quality and fast delivery.

There are so many different types of jewelry, but Box Genie has solutions for anything you need. Know that your jewelry is safe when you choose one of our custom packages. 


Jewelry is beautiful and often delicate, and it deserves packaging that will keep it safe. Safe packaging means custom inserts, the right wrap, and the proper seal. 

And while it’s essential to keep your jewelry safe, you also want to make sure it arrives in style. 

Like all retail packaging, you want your luxury jewelry to arrive in something more special than a storage box. Creating branded packaging from the box to the inserts to the bags and tape makes the entire unboxing experience exciting for your customer. 

Keep these best practices and tips in mind as you prep for packaging.


How to Choice Your Own Jewelry Packaging Box ⎸ LinkedIn

How to Clean Your Jewelry, According to Experts | CNN Underscored

Shipping Is Critical To Keeping Online Shoppers Happy ⎸ Forbes

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Over 2,000 brands trust us to help them grow and build successful businesses. Find out how custom packaging can work to help take your brilliant brand to the next level!

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“They can’t be beat for price, speed, and quality. We trust them with all our packaging needs!”

Megan D., CEO at SSBD

“They can’t be beat for price, speed, and quality. We trust them with all our packaging needs!”

Megan D., CEO at SSBD

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