The lead-up to Valentine’s day can be very stressful. You want to ensure that everything is perfect for your Valentine and show them how much they mean to you. Most people think this involves finding the perfect gift but it also involves finding the perfect packaging as well. After all, you wouldn’t want your perfect gift to get ruined thanks to subpar packaging. So you can avoid gift disaster and take your gift-giving to the next level by prioritizing packaging this Valentine’s Day. 

Custom Packaging

If you’re really looking to make an impression on your Valentine through packaging, look no further than custom packaging from Box Genie! After all, don’t you want your perfect gift to arrive in a perfect box rather than in a boring brown cardboard box? The right packaging will invoke excitement before they even get to the gift. So if you’re really looking to spoil your Valentine this year, custom packaging could be the right move. 


Perhaps the most festive part of Valentine’s Day relates to the pretty colors. Reds, pinks, and purples are all beautiful Valentine’s colors that you can easily incorporate into your packaging. These bright and fun colors contrast well with colors like white and black. For example, Box Genie has a black and red checkered design template that’s practically made for Valentine’s Day! However, if black and red isn’t really your style, they also feature tons of other options with light pinks, light blues, and light purples to really capture the spirit of the holiday. 


If you’re looking for something a bit more fun, consider incorporating patterns into your Valentine’s Day packaging! This is a really eye-catching way to get your love’s attention in the best way. Some of our favorite Valentine’s Day patterns include the typical hearts, lips, flowers, polka dots, stripes, chevron, and more. That being said, Box Genie also has the option for you to upload your own personal image onto your packaging of choice! This is a really great opportunity for you to show your love by getting creative and designing a meaningful piece that will win you tons of brownie points before the gift itself is even opened. 


Another thing that you need to consider about Valentine’s Day packaging is the quality. After all, you don’t want your Valentine to think that you’re skimping on the gifts with low-quality packaging. This is why Box Genie offers super high-quality packaging options, including essential white paper, magic white paper, and kraft paper. Essential white has a satin finish and works with all different colors. Magic white has a glossy finish and is able to produce high-quality printing results. Kraft is natural brown in color and has a matte finish but still goes great with festive accessories like ribbons and tags. 


While the color, pattern, and quality of the packaging are important, you still need to consider the type of box itself. In most cases, we recommend going with a corrugated cardboard material as it is able to better insulate the contents of the box and effectively protect the precious contents of the box. Here are some of the different corrugated cardboard packaging options offered by Box Genie:

  • Custom Mailer Box: A custom mailer box is a great option if you’re looking for a study yet aesthetically-appealing box for your gifts. This option also works particularly well for fragile shipments as the added dust flaps keep the entire package safe and intact no matter how far it has to travel. The Custom Mailer Boxes offered by Box Genie come in nine different sizes ranging from 3 x 3 x 1.5 inches to 14 x 10 x 4 inches -- perfectly capable of fitting the smallest gifts all the way up to the largest. 

  • One-Piece Folder Box: A one-piece folder box is a great option if you’re looking to ship small and flat items like books or custom artwork -- both are perfect gifts for your Valentine! The One Piece Folder Boxes offered by Box Genie come in eight different sizes ranging from 6 x 6 x 1 inch to 16 x 14 x 3 inches. 

  • Shipping Box: A shipping box may look like your typical box, but the ones from Box Genie are so much more than that! This box is anything but boring and bulky like a regular box. Instead, it’s sleek yet still durable enough to ship fragile items. The Shipping Boxes offered by Box Genie come in nine different sizes ranging from 6 x 6 x 6 inches to 24 x 12 x 12 inches. 

Packaging Extras

Even though the container itself is definitely important, you can’t forget about the extras if you really want to go above and beyond for your special person this year. Here are some examples of packaging extras that you should consider for Valentine’s Day:

  • Protective packaging: Even though protective packaging doesn’t necessarily boost the aesthetics of your gift, it does protect it and prevent it from breaking. Just imagine you spend all this time picking out the perfect gift for your Valentine, only to find that it’s broken before they can even receive it! In order to prevent this nightmare scenario, you should always utilize protective packaging for fragile items to ensure that they arrive in one piece. 

  • Fillers: Protective packaging doesn’t have to be ugly! In fact, there are fun fillers out there that you can use to add some protection and some fun to the experience. For example, there is shredded paper filler that you can find in a variety of Valentine’s colors like red, pink, and purple. If you aren’t a big fan of shredded paper, there’s also themed tissue paper available that you can use to wrap delicate gifts. We are definitely big fans of sparkly tissue paper that has the potential to match your sparkly Valentine’s gifts inside. 

  • Tags and bows: The inside of the package is important but so is the outside. Spice up the outside of your box with things like tags and bows. A nice fancy bow will instantly class up your packaging to give it a high-end feel. And a pretty tag is a nice thoughtful touch that will really make your Valentine feel extra special. 

  • Cards: Valentine’s Day is not complete without a card. So before you seal up the box and send it out, don’t forget the card! Whether it’s something small, thoughtful, and personal or something funny you found at the store, your Valentine is bound to feel loved and appreciated by not just receiving a gift but reading kind words on a card as well. 

Special Packaging Considerations for Valentine’s Day

Some of the most common gifts given on Valentine’s Day may require special packaging considerations. For example, delicate trinkets require extra protection in the form of bubble wrap, air pillows, fillers, etc. This is especially true if they are valuable! Another thing to keep in mind if you’re shipping anything that has a high value, you may want to consider shipping insurance. 

Shipping insurance essentially insures the value of your package against theft, loss, and damage during the shipping process. This option is available at all the major carriers, including USPS, FedEx, and UPS. Some shipping options even include a certain amount of shipping insurance with the basic cost of shipping -- typically up to $100. However, if you need more protection or are using a service that doesn’t include it, you can purchase it on its own. 

The cost of shipping insurance is largely based on the value of the contents of the package and increases with value. However, it’s really important to read the fine print on the shipping insurance that you’re interested in since it doesn’t necessarily cover all goods. For example, the major carriers don’t offer shipping insurance for precious stones -- so if you’re trying to ensure a fancy diamond necklace for your Valentine, you may want to consider other options. 

In addition to shipping fragile and valuable objects for Valentine’s Day, perishable items are also commonly shipped. For example, flowers and chocolates are usually shipped in high quantities for this holiday. In these cases, you’ll want to make sure that you choose the right shipping time frame to ensure that they arrive at the destination in tip-top shape. You definitely don’t want your Valentine receiving melted chocolates or wilted flowers. For this reason, you may want to consider overnight or climate-controlled shipping options for these perishable items

With the right time and thought into the packaging and shipping process, your Valentine is bound to love their gifts and be totally blown away by your efforts. 


Valentine’s Day is the perfect time to go above and beyond to show your love. While gifts are important, packaging is too! For this reason, you should definitely consider customized Valentine’s packaging from companies like Box Genie to truly make it an unforgettable day. 




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Megan D., CEO at SSBD

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