Your brand needs more than a boring brown cardboard box that’s randomly filled with different products. Instead, your brand needs to create an unboxing experience by using packaging extras like custom box inserts. 

These inserts offer a whole host of benefits to your business and are definitely worth the investment. So here’s what you need to know about this packaging extra, why you need it, and how you can take full advantage of it with Box Genie:

How Do Custom Box Inserts Benefit Your Packaging?

Here are eight different ways that custom box inserts can benefit your packaging and overall business: 

  1. Custom Box Inserts Protect Your Products
  2. Custom Box Inserts Enhance the Unboxing Experience
  3. Custom Box Inserts Boost Brand Loyalty
  4. Custom Box Inserts Provide Product Education
  5. Custom Box Inserts Offer Discounts
  6. Custom Box Inserts Grow Your Online Following
  7. Custom Box Inserts Ask for Feedback
  8. Custom Box Inserts Are Cost-Effective

Are custom box inserts worth the cost? We definitely think so, and we’ll provide details below.

1. Custom Box Inserts Protect Your Products

First and foremost, custom box inserts can help protect your products. Custom box inserts can be used when a basic box doesn’t offer enough protection. For example, fragile items that would easily break by rattling around in a box would definitely benefit from custom box inserts. 

Custom box inserts effectively cradle your products and keep them in place during transit. So instead of using other extras that are more wasteful and one-dimensional, you should definitely consider custom box inserts as an eco-friendly and multi-purpose protective packaging solution. 

2. Custom Box Inserts Enhance the Unboxing Experience

Furthermore, custom box inserts can help enhance the unboxing experience. These days, consumers are looking for more than just a boring brown box. Instead, they are looking for a fun and exciting experience to record and share online. 

Just a few years ago, creating an unboxing experience for your customers was a way to set you apart from the competition. However, in the last couple of years and definitely in 2022, giving your customers an unforgettable unboxing experience is a must-have. 

3. Custom Box Inserts Boost Brand Loyalty

Brands are always looking for ways to retain their existing customers; after all, keeping an existing customer is always cheaper than obtaining a new one. Well, look no further than custom box inserts. 

Believe it or not, packaging features like custom box inserts can actually activate the brain's reward-seeking areas associated with impulse purchasing. Human beings are always searching for ways to “feel good.” 

So if your products make them feel good, they’ll be more likely to make a repeat purchase in order to feel that way again. 

4. Custom Box Inserts Provide Product Education

Custom box inserts aren’t just for looks; you can also use them to provide real information to your customers. For example, you can provide product instructions on the inserts, so customers can easily access the information they need to enjoy your product. 

You can also include information about the product itself, including ingredients, warnings, etc. Furthermore, you can go beyond the product to communicate information about your brand, including your brand values and contact information. 

5. Custom Box Inserts Offer Discounts

You can use custom box inserts to thank your customers for their purchases. Add to the excitement of box inserts by including discounts to your valued customers. 

For example, you could cross-reference other products you’d think they’d like based on their most recent purchase. You could also offer a 10% off coupon for their next purchase to further incentivize them. 

6. Custom Box Inserts Grow Your Online Following

Social media is everything these days. One of the best ways to leverage your current customers into new online followers is to include information about your social media accounts on your custom box inserts. 

Print the platform logo next to your handle to gain new followers. You could even advertise social media contests directly on your packaging inserts to motivate people to follow you for an added incentive. For instance, you could hold a giveaway when you reach 10,000 followers on Instagram. 

7. Custom Box Inserts Ask for Feedback

Another smart way to use custom box inserts to benefit your business is to use them to ask for customer feedback. Customer feedback is worth its weight in gold, and you need to do whatever you can to get it. 

There’s no better way than custom box inserts. All you need to do is print the link to a customer survey or to a prominent review website. Additionally, you can always incentivize reviews by offering a small discount coupon that you can also do directly on the box insert. 

8. Custom Box Inserts Are Cost-Effective

Based on these countless benefits, it’s clear that custom box inserts have a lot to offer. But are they worth the cost? Most certainly. In most cases, custom box inserts are extremely cost-effective since they are made using low-cost materials like corrugated cardboard. 

What Are Custom Box Inserts?

Custom box inserts are packaging extras that can transform your packaging from drab to fab. These inserts go inside your packaging and are customized to fit your existing boxes and your specific products. 

Custom box inserts come in a variety of different materials depending on your goals and needs. For example, there are corrugated cardboard inserts, foam inserts, plastic inserts, and even molded pulp inserts. 

What Are Custom Box Inserts Used for?

Plastic box inserts are commonly used for food and beverage and medical products. Foam inserts are commonly used for particularly fragile items like glassware and jewelry. 

Corrugated cardboard inserts are used across the board as they offer versatile printing capabilities, are cost-effective, and are eco-friendly. For example, you can use corrugated cardboard inserts to safely ship a suite of bath and beauty products. You can also use corrugated cardboard inserts to safely ship a trio of scented candles.

Of course, these are just a few examples, and odds are, use corrugated cardboard inserts with your products — whatever they are. 

How Much Do Custom Box Inserts Cost?

If you’re going with a basic corrugated cardboard insert with a kraft finish and little to no printing, then you can expect a very reasonable price. On the other hand, if you’re going with a particularly large box insert or one that involves a ton of printing, you can expect to pay a bit more.

Since custom box inserts, by their very nature, are “custom,” it’s hard to talk about specific costs without specific variables. Reach out to a packaging provider with the relevant information about your products and overall project for an exact quote. 

How To Design Custom Box Inserts?

  1. Find a Packaging Provider
  2. Choose Your Exterior Packaging
  3. Request a Quote for Box Inserts
  4. Work With Your Packaging Provider to Create the Perfect Solution
  5. Approve the Final Design and Place Your Order

Once you’ve decided to include custom box inserts in your product packaging, here are the details on turning your vision into a reality: 

Step 1: Find a Packaging Provider

First, you need to find a packaging provider that offers custom box inserts. Box Genie is a premier packaging provider that offers a whole host of custom packaging solutions, including box inserts and dividers

Reviews and experience are important when choosing a packaging provider, and Box Genie has glowing customer reviews from more than 2,000 clients thanks to our decades of experience in the packaging industry. 

We specialize in working with smaller businesses to help them promote their brand through custom packaging — and we can help you do the same. 

Step 2: Choose Your Exterior Packaging

Second, you need to choose your exterior packaging to fit your custom box inserts snugly inside. It’s also important to choose your exterior packaging beforehand to design your custom inserts to match your existing design. 

For example, if you’re going with a sleek all-black box, then it would make sense for you to have sleek all-black inserts as well. However, if you’re going for a more natural look using kraft paper on the outside, you should carry this look through to the inside as well. 

Step 3: Request a Quote for Box Inserts

Once you have your box design and specifications figured out, you can reach out to your chosen packaging provider for a quote for your custom box inserts. For a complete and accurate quote, come prepared with your product specifications so that your inserts can be made to encase your products perfectly. 

Step 4: Work With Your Packaging Provider to Create the Perfect Solution

Equipped with this information, you can work with your packaging provider to create the perfect custom box inserts for your products. If you have a specific design in mind, you can discuss it with your packaging provider. 

However, suppose you’re not quite sure what to do with your custom box inserts. In that case, Box Genie has a dedicated team of structural designers who specialize in designing solutions for all product types. 

Step 5: Approve the Final Design and Place Your Order

The final step in the process involves approving the final design. If you have any concerns, please communicate them with your dedicated account representative. That way, you can work together to address these issues and develop a suitable solution. 

Once you’re completely satisfied with your custom box inserts, you can finalize your order so that they can be printed and shipped to you. 

Tips For Taking Your Packaging to the Next Level

While using box inserts to enhance your packaging, you want to take your packaging to the next level. So you need to check out these three tips:

  1. Customize your exterior packaging
  2. Utilize eco-friendly materials
  3. Incorporate other packaging extras

Tip 1: Customize Your Exterior Packaging

You’re customizing the inside of your box with custom inserts, so why not customize the outside of your box as well? Box Genie doesn’t just offer custom packaging inserts; we also offer many different types of custom boxes, including mailer boxes, shipping boxes, one-piece folder boxes, and triangle document mailers

All of these boxes come in a variety of different sizes and colors to choose from. Once you have made your basic selections, you can enter our design studio wherein you can customize your box from top to bottom. This is a great opportunity for you to add your brand logo, colors, and font to boost your brand image. 

Another option involves simply sending us your design via email so that we can take it from there.

Tip 2: Utilize Eco-Friendly Materials

The environment is a hot topic these days, and as a result, consumers are increasingly concerned about making eco-friendly choices. For example, consumers are looking for reusable products and products that utilize recyclable packaging. 

In fact, consumers are willing to pay more for these types of products and packaging. Additionally, consumers want to purchase from brands that share their values. So showing that your brand cares about the environment by utilizing eco-friendly packaging materials like corrugated cardboard, you can win over new customers and boost brand loyalty. 

Tip 3: Incorporate Other Packaging Extras

Custom box inserts are a great example of a packaging extra, but there are tons of other packaging extras that you should consider to take your packaging to the next level. For an unrivaled unboxing experience, you should consider incorporating custom stickers, tissue paper, filler, and packing tape into your packaging. 

Contact Box Genie

So if you’re looking for a way to stand out from the competition and totally “wow” your customers, look no further than custom box inserts. And if you’re looking for an experienced and reputable packaging provider to help you take full advantage of this packaging component, then you need to check out Box Genie. 

Box Genie stands ready and willing to help with all your packaging needs, from custom subscription boxes to custom box inserts. Our dedicated team of experts is easily accessible via email, phone, or even live chat on our website.

So reach out today to get the process started and receive your custom box inserts in no time. 



Sources:

The Importance of the Unboxing Experience | LinkedIn

How to Increase Your Social Media Following | The Balance Small Business

6 Ways to Leverage Customer Reviews | Business2Community

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Megan D., CEO at SSBD

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