How to Create Influencer PR Boxes That Actually Get Shared

Influencers are as much a part of modern marketing as traditional celebrities have always been. Over the past several years, influencer marketing has proven itself to be one of the most popular and effective marketing methods.

Like tried-and-true PR packages, influencer PR boxes have become a core marketing technique. Brands specifically design influencer boxes for social creators on popular platforms like Instagram, TikTok, YouTube, and Twitch, sending them with the expectation that the creator will film themselves unboxing the product. 

There’s a lot of human psychology at work during the unboxing experience. The audience trusts the influencer and eagerly anticipates watching them reveal the product. Your box’s appearance and aesthetics, combined with the influencer’s authentic reaction, can launch a product or brand into the stratosphere of social media virality. Hello, overnight surge in engagement and sudden widespread brand visibility!

That’s why packaging can make or break your campaign. Your influencer box’s packaging and presentation can shape the influencer’s reaction and their audience’s perception of your product. Here’s how to create influencer boxes that actually get shared.

What Makes an Influencer Box Share-Worthy?

An influencer box should feel like a thoughtful gift, not a marketing gimmick, when the creator opens it on camera. These elements work together toward the common goal: making the influencer want to share your influencer box with their followers.

Premium Design and Branding

One of the most important factors in your box’s shareability is product curation and value. Include relevant, high-quality items and products that genuinely align with the creator’s niche. You’re not sending props for their video; you’re sending products with real value that the influencer and their audience will actually want to use.

When you carefully choose the influencer and the products you send them, you’ll more likely find success. Every item should reflect your brand’s message and aesthetic. Providing them with bestsellers, new launches, or limited-edition items gives a feeling of exclusivity, which makes the influencer feel special and nudges the audience to act sooner.

Personalization for Influencers

Content creators don’t want to feel like they’re unboxing a generic product that anyone could buy. Personalizing your influencer box for the specific creator helps them feel more connected to the product and your brand. This means including products that appeal to the influencer, align with their brand, and fit their messaging. 

In addition to products curated just for them, a handwritten note or other personal touch shows the influencer that you see and value them. Like opening a gift, unboxing should build anticipation and pay off in gratification. 

Instagram-Worthy Presentation

Now, let’s talk about visual appeal. You want to create influencer PR boxes that catch the eye, look great on camera, and have storytelling potential. That starts with using high-quality materials, including premium, branded packaging. The box and its materials should feel substantial and a little extravagant. 

The box’s design should feature attractive colors, layers, and textures that look beautiful on camera. Consider the box’s appearance in photos, Stories, TikToks, and Reels. The unboxing itself should be a standout moment, maybe even a spectacle, within the creator’s body of work.

Step-by-Step Guide to Creating Influencer Boxes That Get Shared

At Box Genie, we specialize in packaging that gives your influencer boxes and PR kits a luxurious, distinctive feel. To help you put together the most impactful influencer box, we’ve also put together this step-by-step guide.

1. Choose the Right Box Style and Size

Sizing your package correctly — also known as rightsizing — is just as much about appearance as it is about cost. An oversized box wastes packaging materials and costs more to ship. Your products should nestle comfortably, snugly, and safely inside the box, waiting to surprise and delight the recipient.

To give you the freedom to send the perfectly sized box, our US-made boxes are fully customizable, including sizing (length, width, and height).

Materials are another important factor. Box Genie offers corrugated cardboard mailers using your choice of three eco-friendly paper types: Kraft, Essential White, and Magic White. 

• Kraft: Brown paper that supports an organic look and showcases dark colors
• Essential White: White paper with a satin finish and a softer appearance
• Magic White: Semi-gloss white paper featuring HD printing for rich, vibrant color

2. Customize With Brand Colors, Logo, and Inserts

When you create an influencer box, you want it to tell a story. Packaging featuring your brand’s logos, colors, and typography serves several purposes, including:

• Creates instant brand recognition
• Triggers subconscious emotions
• Provides a powerful first impression
• Communicates your brand’s personality
• Sets expectations for the products inside
• Makes the box beautiful and, ideally, shareable

Your influencer PR box can also feature art or photography. Our edge-to-edge printing design makes for an especially captivating appearance.

Custom inserts are a must. They’re used in almost every influencer box because:

• You can customize them with brand messaging
• They make the unboxing moment memorable
• They guide content creation by providing instructions, highlighting product features, and more
• They protect products by securing them during shipping

3. Add Creative Touches

These are the icing on the cake. Here are a few ideas to make your influencer box stand out and excite content creators:

• Handwritten notes
• Seasonal themes
• Custom mailer or shipping box
• Hashtags, photo prompts, mini-challenges, or QR codes
• Clear call to action

Pro Tips for Maximizing Impact

Before we wrap up, we’ll share a few expert tips to maximize your brand’s benefit from sending an influencer box.

Include Shareable Elements

You want the content creator to share their experience with your influencer box, so make it easy for them. Include branded items like stickers, art, and accessories, as well as useful items like snacks, apparel, or tech gadgets. 

Optimize for Shipping and Durability

Protecting the items inside the box is important, but so is protecting the box itself, as it’s an integral part of the unboxing moment. Here’s how:

• Use a strong outer shipping box
• Use custom inserts or other fillers to protect products
• Use protective pouches for items
• Reinforce seams with tape

Balance Aesthetics With Cost-Efficiency

To get the most out of your box’s look and feel without breaking the bank, you can:

• Choose sustainable, lightweight, and cost-effective materials
• Order boxes and other materials in bulk
• Source high-value, low-cost products
• Highlight a hero product and surround it with smaller, complementary items or swag

Make Your Influencer Box Something to Remember

Now that you know what’s going into the package, start designing your influencer box today. For help with your design, download our free influencer packaging templates.