It’s that time of year again. The holiday season is here and it’s time to get giving. If you’re a business owner looking to spread holiday cheer to your clients this year, you might be wondering where to begin while adhering to your budget. Stick with us as we walk you through festive gift suggestions for your clients with this year. 

7 Ways To Give Holiday Gifts to Your Clients

1. Make Custom Promotional Swag Boxes

A swag box is a box full of branded merchandise. They’re a great way to add an extra touch to your gift, as it adds a personal touch. Custom swag boxes can help build the relationship between you and your clients because it shows your appreciation and associates that feeling with your brand. 

As for the actual boxes, if you want to go above and beyond, you can take branded merchandising one step further with branded packaging. 

How To Create Branded Packaging

Decide what gift items you would like to mail or provide in person. Consider how they would fit in a box. When it comes to gift boxes, mailer boxes tend to be the popular choice. However, shipping boxes could be more applicable depending on what you plan to give. 

Choose the custom box that’s right for your needs. Box Genie offers the mailer, one piece folder, shipping, triangle mailer, and boxes with custom dimensions for your gifts. 

In addition to the size, choose the paper you want to dazzle your clients. When designing with Box Genie, you can choose from Kraft, Essential White, or Magic White with High Definition Print. All of these options are sure to delight when your clients get a hold of them.

Figure out where you want the printing on your packaging. With multiple print options, you can personalize as much of your package as you like.

If you like organization, inserts are a great option for you. Designate certain gifts to certain spaces of your gift box with custom inserts

Lastly, you get to design the gift box! When you work with Box Genie, you can create and customize to your heart’s content. Your clients will love the little details.

2. Give Loyal Clients One of Your Most Popular Products

Everybody loves free stuff, especially your client base. Give them another reason to love your business by gifting them a care package with something you know matches their interests. 

Freebies are actually a great way to promote your business! Gifting free product can promote:

  • A positive buzz around your brand
  • A chance for clients to try something new
  • Positive client relationships and retention
  • Future, higher purchase conversions

People have a tendency to share gifts or unexpected free items with others. Your clients are likely to share with family, update friends, and update with connections on their social media. By sending them free products, you are potentially creating brand ambassadors out of your clients. Give them a reason to promote your brand with a little surprise and delight this year. 

3. Include a Personalized Handwritten Note

It’s the little things that will take your gift to the next level. That’s why personalization matters. A “thank you” will go a long way, so get specific about why you are grateful for that client. 

Handwritten notes might be old school, but they’ll never go out of style. Pick up your favorite pen and show your clients you care. The recipients will love that you took the time to write out why you appreciate them with a personalized message, greeting card, or post card. 

4. Offer a Sneak Peek for Upcoming Product Launches or New Collection Drops

We mentioned people that love free stuff. And something else they love? Sneak peeks. Clients love exclusives and the feeling of being in the know. 

If you’ve got a product launch or new collection coming up, build buzz by offering teasers or first looks to get clients excited. Sneak peeks can:

  • Create hype around the product or collection
  • Garner post-launch engagement
  • Boost social media engagement and following
  • Increase email sign-ups

Again, clients can often become ambassadors. Let them show off the product or drop hints on their social media. Their followers will naturally be drawn to your page and get excited about what’s coming. 

5. Be Holiday Inclusive With Your Packaging

The holidays are supposed to be a time for festivities and cheer. It’s important to make sure you’re being as inclusive as possible so all of your clients feel seen. For some, the “holiday season” is correlated to the traditions surrounding Christmas. However, there are many other religious celebrations and traditions during the end-of-the-year holidays.

Instead of focusing on one single holiday, focus on spreading gratitude to your clients. Harken back to your mission statement, why you do what you do, emphasize your values, and why you’d like to celebrate together.

6. Give Clients a Free Gift With Each Order

Much like giving away freebies, providing a “free gift with purchase” is another marketing tactic that can promote client interest. One example is if, say, you’re a candle company, you give away free wick trimmers with the purchase of a minimum number of candles. This strategy can:

  • Acquire new customers
  • Build buzz
  • Drive purchase conversions
  • Grow your client email list
  • Become memorable

7. Create a Holiday-Themed Custom Box for Clients 

When it comes to holiday gift ideas, it’s important to understand your customer base. For loyal clients who frequent your business, show them how much you appreciate their constant support. For more sporadic clients, show them you care in a more budget-friendly way. 

Tier One: For your VIP clients, create a custom box with a higher value of included products or additional items. Give them a sincere thank you with a little extra love this holiday season. 

Tier Two:Create an alternate version of the client gift with something just as thoughtful but with lower-value items or fewer products. 

Custom gift boxes for clients are also a great way to expose clients to items in your product portfolio that they have not engaged with or purchased yet.

Client Gifts That Make an Impression

Tasty Treats

Around the holidays, people love food gifts. Find the perfect gift box or gift basket full of gourmet gift goodies your clients will love. When curating business gifts, think holiday cheer: 

  • Hot chocolate bombs
  • Bottle of wine
  • Fruit basket
  • Baked goods
  • Candy canes
  • Peppermint tea

Terrific Tech

Technology is always a solid option because it is so useful. There are endless, affordable options to gift your clients this year. Consider:

  • Polaroid camera
  • Mini photo printer
  • Temperature controlled mug
  • Digital notebook
  • Air tag
  • Electric corkscrew
  • Electronics chargers

Dashing Drinkware

Dazzle your clients with dashing drinkware. Whether it’s a full gift set or one gorgeous glass, clients will love this high-quality gift. Check out items like:

  • Stainless steel water bottle or tumbler
  • Tea or coffee mug
  • Wine glasses, highball glasses, mule bug, and other glasses

Super Self-care

The holidays are a time to take a time out, reset, and relax. Help your clients do that by providing super self-care. They’ll love items that include:

  • Face masks and eye masks
  • Lotions and scrubs
  • Essential oils and calming candles
  • Massage or spa gift cards

Helpful Houseware

There’s a fine line between knick-knacks and useful gifts. Give your clients great gifts that will actually enhance their home or workspace with surprises like:

  • Succulents
  • Coasters
  • Cutting boards
  • Organizational tools

When you supply your clients with gifts that will last them year-round, they’ll remember you fondly and continue nourishing the relationship with your company. 

To Wrap This Up 

The holidays are a wonderful time to show your clients you care. As you begin your gift-giving process, remember: 

  1. Branded swag boxes add flair
  2. Gift something extra to your loyal clients
  3. Be as inclusive as possible
  4. The more personalized, the better
  5. Make a lasting impression with your gifts

Best of luck as you create and maintain positive relationships with your clients by spreading holiday cheer this year.


5 Reasons To Give Your Customers Freebies ⎸ LinkedIn

How to Plan a Successful Retail Product Launch (2022) ⎸ Shopify

How to Make Holiday Celebrations More Inclusive ⎸ Society for Human Resource Management

The Pros & Cons of Free Gift Campaigns ⎸ Small Business Chronicle

Trusted by top brands worldwide. Dedicated to smaller businesses like yours.

Over 2,000 brands trust us to help them grow and build successful businesses. Find out how custom packaging can work to help take your brilliant brand to the next level!

  • Black & Decker logo
  • Bose logo
  • Canon logo
  • Ecologic logo
  • Sergeant's logo

“They can’t be beat for price, speed, and quality. We trust them with all our packaging needs!”

Megan D., CEO at SSBD

“They can’t be beat for price, speed, and quality. We trust them with all our packaging needs!”

Megan D., CEO at SSBD

Ready to design your own box?

Start building your custom box now to see a preview of how it will look!