Small Business Saturday: Your Custom Packaging Toolkit

Small Business Saturday is more than just a shopping day—it’s a chance to connect with your community, showcase your brand, and turn seasonal shoppers into loyal customers. With over 80% of small businesses operating solo, smart strategies like custom packaging can make a big impact without stretching your resources.

Let’s explore how to use custom boxes and thoughtful packaging to elevate your brand and make the most of this high-traffic retail moment.

What Is Small Business Saturday? And, Why Should You Care?

Held annually on the Saturday after Thanksgiving, Small Business Saturday encourages consumers to shop local and support independent businesses. It’s a movement that’s gained serious traction. Last year alone, shoppers spent over $17 billion during the event.

For small businesses, it’s a golden opportunity to:

• Increase visibility
• Drive holiday sales
• Build lasting customer relationships

Why Packaging Is Your Secret Weapon

Custom packaging isn’t just about aesthetics; it’s a strategic tool. When done right, it can:

• Create memorable unboxing experiences
• Encourage repeat purchases
• Turn customers into brand advocates

Think of your packaging as a mini billboard. Eye-catching designs, seasonal themes, and interactive elements can spark joy and inspire sharing, especially during the holidays.

Your Small Business Saturday Packaging Toolkit

Here’s how to build packaging that works harder for your brand:

1. Branded Boxes That Tell Your Story

Use bold visuals, cohesive colors, and clear messaging to reflect your brand’s personality. Whether you’re selling handmade jewelry or organic baby products, your box should feel like an extension of your brand.

Pro tip: Keep it clean. Avoid cluttered designs and generic templates. Instead, tie your packaging into your existing brand identity for a polished, professional look.

2. Inserts That Add Value

Don’t stop at the box. Add thoughtful extras inside:

• Personalized thank-you notes
• QR codes linking to exclusive content or offers
• Samples or small gifts
• Early access to holiday sales or loyalty perks

These small touches build emotional connection and encourage repeat business.

3. Plan Ahead for a Smooth Rollout

To make the most of Small Business Saturday:

• Estimate your order volume early
• Order packaging samples in advance
• Use printed boxes to save time over hand-wrapping
• Design packaging that works for both shipping and in-store sales

Online orders are a big part of SBS — make sure your packaging is ready to shine in both settings.

Ready to Build Your Box?

Box Genie makes it easy to create custom packaging that’s both beautiful and functional. Explore how your packaging can drive sales well beyond Small Business Saturday.

Let’s make this season your most successful yet!